Stop Targeting Our Kids is a coalition of parents, professionals and community members in the Western Michigan region. In solidarity with the national Campaign for a Commercial Free Childhood, our goal is to reclaim childhood from corporate marketers. Our mission is to keep our schools, businesses, local media and public space free from advertising and marketing directed toward children. We seek to build relationships with school districts, religious institutions, local media, local government and local businesses to facilitate increased awareness of the negative effects of advertising on the physical, emotional, social and intellectual development of the children in our community. We seek to promote this mission through a combination of education, advocacy and research.
